Privacy policy

Effective October 13, 2026

1. Controller

The operator of Parent Move Plan named in our legal notice. Email: support@parentmoveplan.com. We apply the standards of the EU General Data Protection Regulation (GDPR) to everyone's data, wherever you live.

2. Visiting this website

Our hosting provider, Cloudflare, Inc. (USA), processes technical data needed to deliver the website, such as IP address, date and time, page requested, browser and referring page, in server logs. This is necessary to run the site securely (Art. 6(1)(f) GDPR). Cloudflare processes data on our behalf. Fonts are served from our own server.

3. Our own visitor statistics

Our website keeps its own statistics in a database at Cloudflare. To recognize a returning browser, we set a first-party cookie with a random visitor ID (pmp_uid, up to 400 days) and keep a random visit ID in your browser's local storage (a visit ends after 30 minutes without activity). Neither contains your name or email.

For each visit we store the website or ad that brought you here, the pages you open, approximate location (country, region and city, derived from the IP address, which we don't store), device type, browser and network operator, and the steps you take with their time: for example starting the video, each quiz answer (stored as a short option key), seeing your plan offer, clicking a buy button, coming back from the checkout page, or using the download page. If something on the page fails, we store the error message. If you copy the link to your plan, the link contains your random visitor ID, so we can count visits that come from shared plans. If you arrive from an ad, we store the click identifier the ad network added to the link (for example gclid or fbclid). We also measure how fast each page loads and responds on your device, and, when we test two versions of a page, which version you saw.

When you open Stripe's checkout, Stripe tells us whether the payment was completed, is pending or expired, and whether an email address had been entered; we don't receive the address itself unless you buy. When you buy, we also store a scrambled (hashed) version of your email address, so an upgrade can be linked to your first order. The visit ID travels with the checkout so we can see which pages led to the purchase.

We use this to understand which pages help families and which confuse them, which sources bring buyers, and to notice when something in the buying process breaks (Art. 6(1)(f) GDPR). Details of each visit are deleted after 90 days. The visitor ID with the first source of your first visit is deleted 400 days after your last visit. Error messages are deleted after 30 days. Order records are kept as described in section 11.

4. Google Analytics

We use Google Analytics 4, a service of Google LLC (USA) and Google Ireland Ltd. It sets cookies (_ga, _ga_*, up to 2 years) and records pages viewed, clicks, time on page, device, browser, approximate location and the source of your visit. The data is sent through our own domain and then to Google; IP addresses are not stored by Google Analytics. Quiz answers are not sent to Google, only the question number you reached and the recommended edition. When you buy, our server reports the purchase (order ID, edition, amount) to Google Analytics. Google may process data in the USA; Google is certified under the EU-U.S. Data Privacy Framework. Legal basis: Art. 6(1)(f) GDPR, and your consent where the law requires it. More: policies.google.com/privacy. You can block Google Analytics with Google's browser add-on: tools.google.com/dlpage/gaoptout.

5. Microsoft Clarity

We use Microsoft Clarity, a service of Microsoft Corporation (USA), to see how pages are used: clicks, scrolling, mouse movement and anonymized session recordings and heatmaps. Clarity sets cookies (_clck, up to 1 year; _clsk, 1 day). Text you type is masked, and the quiz and your personal plan are masked completely, so recordings never show your answers. We use this to find and fix parts of the site that don't work well (Art. 6(1)(f) GDPR). More: privacy.microsoft.com/privacystatement.

6. Advertising measurement with Meta

When we advertise on Facebook or Instagram, we use the Meta pixel and the Meta Conversions API from Meta Platforms Ireland Ltd. and Meta Platforms, Inc. (USA). The pixel sets cookies (_fbp, 90 days; _fbc when you arrive from an ad) and tells Meta that you viewed a page, finished the quiz, saw your plan offer or started checkout. When you buy, our server tells Meta the purchase amount together with your email address in hashed (scrambled) form, so Meta can match the purchase to an ad. Quiz answers are never sent to Meta. We use this to see which ads work and to show our ads to people who are likely to find them useful. Under some U.S. state laws this counts as "sharing" personal information for cross-context behavioral advertising.

Your choice. If your browser sends a Global Privacy Control signal, we don't load the Meta pixel and don't report your purchase to Meta. You can also turn off advertising measurement on this device (undo: turn it back on). Meta's privacy policy: facebook.com/privacy/policy.

7. The sibling task splitter

The splitter's calculations happen in your browser. Names, hours and tasks you enter are not transmitted to us or stored by us. We only count that the tool was used, and how many people and tasks a split had, as part of our visitor statistics (section 3). If you use "Copy link to this split", your entries are written into the link itself; anyone you send the link to can see them.

8. Buying the plan

Payments are processed by Stripe Payments Europe, Ltd. (Ireland) and its affiliates. Stripe collects your payment details and receives the data needed for the payment and fraud prevention; we never see your full card number. We receive your name, email address, billing country, the product bought and the amount, to fulfil the contract (Art. 6(1)(b) GDPR) and to meet tax and accounting obligations (Art. 6(1)(c) GDPR). Stripe's privacy policy: stripe.com/privacy.

Your download page. When you open it, our server function asks Stripe whether the purchase is paid and not refunded, and which edition you bought. It only releases the files for a paid, non-refunded purchase (Art. 6(1)(b) and (f) GDPR: delivering the product and protecting it against unlicensed sharing). The function runs at our hosting provider, Cloudflare.

The spreadsheet templates are provided through Google Sheets. When you open or copy them, Google processes data under its own terms and privacy policy as the provider of your Google account.

9. Emails after your purchase

We may email you about your purchase: the link to your download page right after you buy (to deliver the product, Art. 6(1)(b) GDPR), a check-in about a week after purchase, a request for an honest review about three weeks after purchase and, for Core buyers, one note about upgrading to Complete. We send the later emails based on our legitimate interest in supporting customers and improving the product (Art. 6(1)(f) GDPR). To address them, our server function asks Stripe for the name and email you entered at checkout; we don't keep your email address in our own database. The emails are sent from our support mailbox or through our hosting provider, Cloudflare, on our behalf. Every email has an unsubscribe link, and replying "stop" works too; after that we only email you about refunds you ask for. We don't add you to a newsletter without your consent.

9a. Reviews

If you send a review through our form, we store your answers (how far you got with the plan, what helped, what was missing, your rating, and the name and state you chose to show) together with your order number, not your email address. We use them to show reviews on this site with the name option you chose and to improve the plan (Art. 6(1)(a) GDPR, your consent by sending the form, and Art. 6(1)(f) GDPR). For founding families we ask Stripe for the processing fee of your payment to calculate the refund described in our terms. You can ask us to remove your review at any time.

9b. Partner links

If you arrive through a partner's link (parentmoveplan.com/p/…), we store the partner's code with your visit and, if you buy within 60 days, with your order, so we can pay the partner's commission (Art. 6(1)(f) GDPR). Partners see only totals per month (visits, plans built, purchases, revenue), never your name, email address or quiz answers. For partners themselves we keep name, contact details and payout details to run the program (Art. 6(1)(b) GDPR). If you bought the plan and create a share link on your thank-you page, we ask Stripe for the name and email you used at checkout to set up your partner account and send you your links; purchases you make yourself never earn a commission.

9c. Our free checklists and weekly guides (newsletter)

If you ask for the free Week 1 checklist or a free state move-in checklist, we store your email address, the page you signed up on, the time, and a scrambled (hashed) form of your connection's IP address that we use only to stop automated sign-ups. We first send a confirmation link; only after you tap it do we send the checklist (a state checklist comes with Week 1) and then emails about moving a parent into assisted living: four short follow-ups in the first two weeks (on days 2, 5, 9 and 14), then about one email a week with new guides, and occasionally a note about our plan. The legal basis is your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time with the one-click unsubscribe link in every email or by replying "stop". When you unsubscribe, we delete your email address and keep only its hash, so we never email it again by mistake. Unconfirmed sign-ups are deleted after 7 days. The emails are sent from our support mailbox at our email provider (IONOS SE, Germany). We don't share or sell your address, and no assisted living community ever receives it.

9c-1. Free pilot places

If you ask for one of the five free pilot places, we store your email address, the first name and state you enter, when the move is planned, the page you signed up on, the time, and a scrambled (hashed) form of your connection's IP address that we use only to stop automated sign-ups. We first send a confirmation link. If a place is still open when you confirm, we send the plan and then up to three emails about the pilot: a check-in after one week, the feedback form after two weeks and one reminder after three weeks. If all places are taken, we tell you once and delete your address right away. We use the data to run the pilot and to improve the plan (legal basis: Art. 6(1)(b) GDPR, our agreement about the free place). The feedback form works like the review form in section 9: you decide how your name appears, and published reviews from pilot copies are marked as such. You can stop the emails at any time with the link in every email or by replying "stop"; we then delete your address. Unconfirmed sign-ups are deleted after 7 days, and the address is deleted 12 months after sign-up at the latest.

9d. Businesses and organizations we contact

We may email businesses that help families with senior moves (for example senior move managers and organizers) about our partner program, and organizations that publish resource lists for older adults and family caregivers (for example agencies on aging, libraries and caregiver networks) about our free resources. We use the email address they publish on their own website or in a professional directory. We store the name of the business or organization, that address, the emails we sent, whether you replied and whether you opted out, based on our legitimate interest in offering our partner program and our free resources (Art. 6(1)(f) GDPR). We send one first email and, if there is no reply, at most one follow-up about a week later. Every email has a one-click opt-out, and replying "no" works too; after that we never contact you again.

10. Emailing us

If you email us, we process your message and address to answer it (Art. 6(1)(b) or (f) GDPR). Our server keeps a copy of the new text of your email (without earlier quoted messages), your name, address and the subject for up to 90 days, so we can track and answer it; a reply to our partner outreach that asks us not to write again is recorded as an opt-out. Please don't send us medical records or other sensitive details; we don't need them to help you.

11. How long we keep data

Order and payment records are kept as long as tax and accounting law requires (up to 10 years). Emails are deleted when they are no longer needed, unless a retention obligation applies. Server logs are kept by our hosting provider for a short period. Our own visit details are deleted after 90 days (see section 3); cookie lifetimes are listed in sections 3 to 6.

12. Your rights

You have the right to access, correction, deletion, restriction of processing, data portability, and to object to processing based on legitimate interests (Articles 15 to 21 GDPR). To use them, email us. You can also complain to a data protection supervisory authority, for example the one responsible for our registered office.

We don't sell personal information. For advertising measurement ("sharing" under some U.S. state laws), see section 6 for how to opt out.

13. Changes

If we change how we handle data, we will update this policy before the change takes effect.